Creating Clarity and Structure that Help People and Businesses Succeed

A man with dark hair and a beard drawing a flowchart on a whiteboard, wearing a black shirt and a smartwatch on his left wrist.

Case Studies

  • A flowchart titled 'Homepage decision path' outlining decision steps for a homepage design, including aspects such as content, communication, trust, and verification process, with color-coded nodes and speech bubbles containing questions and statements.

    Increasing Intravacc lead generation with website relaunch (UX)

    RESULT: Worked with the team to build a website that improved lead generation and clarified Intravacc’s CDMO offering.

    WHAT: Competitive analysis, homepage improvement, OOUX, wireframes, prototyping, bottom navigation for mobile.

    WHO: Intravacc — a global leader in translational research and development of viral and bacterial vaccines.

    7 minute read

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  • Hand-drawn sketch of a flight booking interface with options to choose flight, seat selection, and text return, including examples of passenger names, seat details, and prices, with handwritten notes and a color-coded seating chart on the right side.

    Fly UX: Increasing Bookings by Simplifying Booking Process (UX)

    RESULT: Built and tested a medium-fidelity desktop prototype using research insights to validate key assumptions.

    WHAT: Competitive analysis, user testing, affinity diagramming, user journey mapping, user flows, and prototype development.

    WHO: The client is a proposed startup airline aiming to create a fast, easy, and intuitive online experience for its target users.

    6 minute read

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  • Hand-drawn wireframes of a mobile banking app with three screens depicting account overview, current account details, and transfer screen, including labels such as account, transfers, my spending, dashboard, curd lock, settings, and icons at the bottom.

    Built a trustworthy banking app by blending playfulness with clarity (UI)

    RESULT: Created a responsive UI design for three screens, aligned with the client’s brand principles.

    WHAT: Developed mood boards, improved the user flow, and designed responsive UI screens based on basic wireframes.

    WHO: Proposed responsive UI design for a playful, clear, and trustworthy banking app for a financial challenger brand.

    5 minute read

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